SENIOR ADVISOR. GROWTH builder. DRIVER OF REVENUE AND LONG-TERM VALUE.
The Brand Shop by Brigitte Foisy is growth architecture and venture design firm working with founders, legacy and B2C brands at critical moments of change — launch, expansion, reinvention or recovery. We bring clarity before decisions are made, capital is deployed, growth stalls or reputation is at risk; leadership when execution matters, and accountability to ensure strategy translates into measurable results.
DEFINE. BUILD. SCALE.
DEFINE. BUILD. SCALE.
HERE’S WHERE WE STEP IN
Brand & Business Creation
From designing new brands and business concepts to building clear, market-ready offerings.
We shape ideas, define positioning, validate opportunities and structure businesses and brands to bring new ventures to life.
Built to launch, compete and generate momentum from day one.
Growth & Expansion
Expanding what already works and structuring it for scale.
We partner with leadership teams on market entry, distribution, partnerships and the development of new products that leverage existing brand equity.
Built to unlock new revenue streams, extend reach and drive measurable growth.
Repositioning & Reinvention
When categories shift, growth plateaus, leadership changes or a brand needs renewal.
We sharpen positioning, reset direction and realign the business to market realities.
Built to restore momentum, strengthen differentiation and drive growth.
Strategic Recovery & Value Protection
Crisis and reputation management for brands under pressure.
We step in at critical inflection points where brand clarity, stakeholder trust or performance are at risk.
Built to restore confidence, protect value and re-establish momentum.
EXPERIENCE THAT DRIVES GROWTH
The Brand Shop is engaged when the stakes are high. We work at the intersection of brand, business and reputation, turning ambition into clear direction and measurable results.
Brigitte “the Fixer” Foisy is a senior advisor with more than three decades of experience building, repositioning and scaling some of the world’s most recognized brands. Her career spans global and Canadian organizations across food, foodservice, lifestyle consumer goods and retail, with a deep expertise in structuring brands for success within the Canadian and U.S. markets.
She has led award-winning work for international clients and advised founders, brands and institutions through moments of launch, expansion and reinvention. She is known for her ability to see around corners — identifying opportunity, clarifying narrative, aligning stakeholders and protecting long-term brand value through change.
